Murginns
Category
Client
Year
Brand Identity,
Website and Social Media
KCL Foods, Murginns
2020-2021
Murginns wanted to refine and add coherence to their brand identity, through their packaging design that was already previously developed.
I built a visual language that could be taken forward on their website and social media. I developed their e-commerce website on Shopify, including the photography and copy-writing for the site. I curated their content for social media, created micro brand campaigns and marketing collaterals for their exhibitions. The multi-disciplinary nature of my role gave me a wholesome perspective in developing a brand's graphic language and tone from start to finish.
The experience at Murginns gave me a very early glimpse into the kind of thinking and skillset required for communication design and branding. With the numerous touchpoints of design for their brand, I had a first-hand experience of the design thinking and conceptualizing needed to bring coherence to a single brand participating in a very competitive marketplace.
