Murginns
KCL Foods, Murginns | 2020-21 | Brand Identity Design, Website, Motion Graphics
I worked with Murginns, a subsidiary of KCL Foods to further refine and add coherence to their brand identity and visual language. I also developed their e-commerce website on Shopify, including the photography and copy-writing for the site. I curated their content for social media, created micro brand campaigns and marketing collaterals for their exhibitions. The multi-disciplinary nature of my role gave me a wholesome perspective in developing a brand's graphic language and tone from start to finish.
Website
I created an e-commerce website for Murginns on Shopify, that was customized to meet it's needs. I also developed an email marketing system with design templates that could be used for various flows of the email marketing strategies.
The experience at Murginns gave me a very early glimpse into the kind of thinking and skillset required for communication design and branding. With the numerous touchpoints of design for their brand, I had a first-hand experience of the design thinking and conceptualizing needed to bring coherence to a single brand participating in a very competitive marketplace.
